As an Ouja Marek beat once said, “We are witnessing a legend in the making.” Elephant in The Room Music group began to plant the seeds of their success this July with the release of artists AEli’s Reminiscing With Wine and J.Hurt’s The Clarity. The two co-founders of the Los Angeles based Music Collective orchestrate the start of their rise to the top of L.A’s music scene with two well thought out works of rhyme and rhythm. As their song catalog begins to expand, so does their audience. AEli and J.Hurt open the flood gates for fellow members to bring the realness back to L.A’s mainstream.
*Hide yo kids Hide yo Wife*
Before I heard this album I didn’t really know what to expect because I would only hear tid and tad bits of AEli’s music through his collaborative work with other members. The first thing that caught me off guard was that he rapped for a great majority. Listening to the album made me think about all of the songs he had verses on, but I was never aware, because I only thought he would produce and sing on the others tracks. AEli brings the listener far into his psyche and narrates a musical interpretation of his ups and downs. The thing that stands out mostly about this album is that by the end of it you have a good idea who AEli is. He goes on a personal level that isn’t hyperbolized and stretched to the extreme, but more so in a casual way that everyone can relate to. Each song is somewhat of a puzzle piece of the personality he presents throughout the album.
*Click this Pic*
AEli receives some lyrical reinforcement from fellow EITR members notably in the songs We Go Back, and Millionaire the feature verses on those tracks are fiiiirrrrreee!!!! On We Go Back, Casual Jamar comes through with his laid back but dynamic L.A flow that made him Just That Guy and Kiwan’s smooth mellow delivery almost reminds me of a young T.I but who grew up in L.A instead of Georgia. Moving on to Millionaire, which like a handfull of songs on the album were produced by AEli, features Katori and J.Hurt who both come with some million dollar verses of their own. Especially with his album dropping a couple weeks prior to Hurt’s, this track gave me a little sneak peak on what was to come of The Clarity.(I’ll get to that in a sec)
I was also impressed with the number of producers enlisted for the project. Each producer who made the beats for the album tailored each beat for AEli’s desired sound. It didn’t seem like at least to me that he just chose a bunch of random beats and put them together. I think for both artist that is what impresses me about them the most is their ability to actually get people hungry for their music, and they deliver…so much that other musicians want to work with them not just to jump on some bandwagon, but because Real Recognize Real.
The Clarity (click to download), dives deep into J.Hurts vision of his past and the future he wishes to have. Its like a reflection and new discovery at the same time. If you haven’t listen to his first project Lost in Obscenity you might want to either peep that one first or Quinten Tarentino the shit and listen to The Clarity first, but any order you choose you definitely will see the growth in this young man’s music. J.Hurt pulls out all the stops for this one when it comes to the producer arsenal. I’ve been waiting for a Galore Flower Child x J.Hurt track ever since I peeped Galore’s sound cloud (which you can do by clicking) and when you see “prod. by Ouja Marek” you know you about to hear a fucking classic. I swear the stable of producers that these guys have at their disposal is like USC’s running back core….Deep. (Shout outs to all producers on the tape who I didn’t mention)
Now Hurt almost had all his fans Lost in Insanity when the album didn’t go public at the time he planned, but it was definitely worth the extra hours of waiting. With so much lyrical content Hurt delivers, I definitely had to bump this project a good 5 times through before I could give a review, cause he got so much to say you really got to take the time to sit down and listen to it all. His lyrics commands an undivided attention cause if you don’t the whole message will go over your head. The song Chasing is a really moving song featuring Faith James who has such an authentic melodic sound I really hope they bring her aboard the EITR music team cause she just adds that elegance and soothing vibe to the harsh realities Hurt presents. Her voice perfectly compliments Hurt’s energetic tone and I definitely can’t wait to hear another collab from the two.
Its definitely going to take another month or so of walking around and listening to this album before I understand all the ends and outs of the album, but for now it is a breath of fresh air to fill my library with some J.Hurt tracks, the one downfall I would say about the album is…I have to listen to the whole thing all the way through every time so far…I just can’t pick one song I want to listen to…you can’t just skip and skim through the album like so many people are accustomed to because the lyrics, instrumentals, and the voice command you to listen to each track all the way through. I can’t wait til the next tape which rumor has it will feature some more Katalyst production cough cough…and I would drop kick a baby in the head to hear that EITR collaborative album, but fortunately for the infants I’m a patient guy and I’ll wait.
July has been good month for these guys and word on the street Casual Jamar has a project that’ll be out this fall. And if you haven’t heard the Windy City Sounds of EITR emcee Ibn Inglor I strongly advise you do, just shows the diversity of styles and reach of these young men’s vision. So in closing I salute the Elephants for keeping it real.
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